Staying on top of the news agenda is really important when you work in PR. The biggest stories of the week can provide invaluable news hooks that you can leverage to secure coverage for your clients. But finding the time to read the news in detail every morning isn’t always feasible. This is where newsletters come in.
Short, digestible, free (!) and delivered straight to your inbox, newsletters are a great way to stay abreast of the news in your sector without spending hours trawling the web. Here is our pick of the best newsletters to subscribe to for your daily dose of tech and startup news.
Sifted is the publication to go to for European startup stories. A quick scan of the newsletter each week will keep you informed on who is investing in what, the companies reaching unicorn status, the latest acquisitions and the startups to keep an eye on. It’s a great way to spot any emerging trends (e-scooters, grocery delivery startups and dark kitchens, we’re looking at you) and keep an eye on other startups in your sector. Subscribe here.
MiT’s ‘The Download’
MiT’s ‘The Download’ is the place to go for the biggest, best and most fascinating tech and science stories each day. Edited by Charlotte Jee, it consists of one or two ‘headline’ pieces, as well as interesting links to entertaining tidbits and ‘must-reads’ from MiT and the wider web. It’s a great place to pick up hooks and stay in the know if you have clients operating in the worlds of science, space, AI and deeptech. Subscribe here.
The Know Daily
The Know Daily is less tech, more general news, but is a must-read for any PR professional. The team delivers a run-down of the top stories you need to know that day to your inbox by 8:30am, making this the perfect newsletter to enjoy with your morning cup of coffee. It’s digestible, thoughtful and invaluable when it comes to finding interesting data and news hooks to weave into pitches. We’d recommend following their Instagram, too. Subscribe to the newsletter here.
The Hustle is another handy tech briefing (this time hailing from the States) that’s equal parts funny, informative and useful. They share the biggest tech stories every day, as well as interesting snippets, memes and things worth checking out on the wider web. You can personalise what you receive to ensure what you’re reading is super relevant to you and your areas of interest. Subscribe here.
Wired Fast Forward
This biweekly bulletin from Wired’s U.S. contingent covers the latest technological developments revolutionizing the ways we work, live, and move – from AI advancements to battery breakthroughs. It’s a great way to keep abreast of the stories Wired staffers and freelancers are covering – and discover new angles and potential targets for your clients. We’d also recommend Wired’s Work Smarter newsletter, edited by Nicole Kobie. Subscribe to Fast Forward here.
In a similar vein to Sifted, the Maddyness newsletter is a round-up of some of the best stories on the site each week. The ‘MaddyMoney’ section is a good place to learn about the most interesting investment rounds taking place in the UK. The ‘Voices’ section is handy for discovering what other founders and entrepreneurs are talking about, debating and championing. Subscribe here.
by Amy Mace, Senior Account Manager at Crest