The femtech sector is accelerating fast. By 2027, the global femtech market is expected to be valued at over $60bn (up from $22bn in 2020). Publications – new and old – are popping up to cover this buzzy new beat. So which publications should PRs and femtech founders be reading for the latest news and trends?
What is femtech?
Coined by entrepreneur Ida Tin in 2016, the term ‘FemTech’ encompasses any tech-enabled product, service or device designed to address women’s health issues. It’s a broad sector which covers everything from pregnancy and perinatal health to fertility, menstrual health, birth control and sexual wellness. Femtech is still in its infancy, accounting for roughly 3% of all digital health funding. Yet the recent wave in women’s health innovation is seeing interest in the sector spike, whilst playing a pivotal role in putting typically ‘taboo’ women’s health issues on the map.
Which are the biggest femtech companies?
Some of the most successful and well-known femtech startups include Maven (the world’s first femtech unicorn), Elvie (the startup famed for its discreet wearable breast pump), Daye (sustainable period products), Clue (one of the earliest period tracking apps) and Béa Fertility – a startup building the world’s first at-home fertility treatment.
Top femtech publications UK
Forbes is a titan of tech and innovation coverage. And it’s particularly good at covering businesses set up by and for women. Head to Forbes’ ForbesWomen pages for the latest femtech news – as well as to learn about female-led innovation in other sectors. Marija Butkovic’s column is particularly worth a read for all things femtech.
FemTech World – a sister publication of Health Tech World – has filled a big gap in the media market for dedicated coverage of innovation in fertility, pregnancy, hormone health, menopause and mental health. FemTech World’s team covers the latest launches and funding rounds, as well as interviews with femtech founders about the biggest issues impacting the sector.
FemTech Insider is your one-stop shop for femtech funding and investment news – including the latest accelerators and events to watch around the world. The weekly Trend Watch feature provides a digestible overview of the femtech trends and stories worth keeping an eye on.
Women of Wearables (WoW)
Set up by aforementioned Forbes contributor Marija Butkovic, Women of Wearables is a platform now eponymous with femtech and women-led innovation. Initially set up to connect, inspire and support women and allies in wearable tech, the platform has now expanded to cover all emerging technologies, offering workshops, events, webinars and educational programmes to its 20,000 members around the globe. Of most interest to PRs will be the regular WoW interview series, in which Marija interviews inspiring female tech founders about their journey to date, as well as the WoW newsletter.
We Are Tech Women
Simiar to WoW, We Are Tech Women is more than just a publication. The platform was set up in 2015 to help women working in technology maximise their potential, through events, conferences and awards designed to enhance women’s careers. Their website also offers a number of opportunities for femtech founders to have their voices heard. We Are Tech Women take article submissions for their ‘resources’ pages. They also interview female tech leaders for their ‘Inspirational Advocates’ pages, and host a podcast where they share stories, lessons and tips from leading women in tech.
Top femtech newsletters and podcasts
Brilliant femtech journalism doesn’t stop at traditional media! There are some brilliant femtech newsletters and podcasts worth subscribing to, too, for all the latest news and views from the sector. Here are our top picks.
Top femtech newsletters
Top femtech podcasts
Do you know of a great femtech publication, podcast or newsletter that we’ve missed? Tweet us @CrestComms to let us know and we’ll be sure to check them out.
By Amy Mace, Account Director at Crest