We worked with Béa Fertility to publicise their funding round, before going on to build trust in their pioneering clinical grade, at-home fertility treatment and build excitement ahead of its official launch across national press.
What we did
To mark the announcement of their pre-seed funding round news, we lined up an exclusive interview with Sifted. This piece was followed by widespread coverage across start-up and tech sector press.
From there, we’ve used PR to educate consumer audiences about the potential of Béa’s fertility techniques and build trust in the product ahead of its launch (as well as driving up mailing list sign-ups). This has seen articles secured in Marie Claire, WIRED, the i paper, Daily Mail, Harper’s Bazaar, Mother & Baby, and the Guardian.
We’ve also been on hand to support with company growth and hiring; using key company news to drive buzz around the Béa brand and position it as ‘one to watch’ in Europe’s healthtech scene.
“ I’ve been working with Crest for nearly a year now, and I cannot recommend them highly enough. Rhiannon and Amy are smart, professional and incredibly hardworking. Their ability to create messages that resonate and secure coverage with top tier publications and journalists is impressive. They went above and beyond for us, and secured press coverage that most startups can only dream of. The coverage secured for us by Crest has had a significant positive impact on our reputation, our ability to raise funds and attract top talent into the team at Béa. If you’re looking for a PR agency, look no further. ”
Tess Cosad, CEO & Founder, Béa Fertility