When England rugby star Jamie George embarked upon his first business venture, an elite physiotherapy clinic in Hertfordshire set-up in collaboration with his best friend Rhys Carter, he needed a communications campaign that garnered not only interest but bookings.

We devised a media strategy to take advantage of 6 Nations excitement, securing interviews with Jamie in top-tier media publications. These included a double-page spread in The Times plus features in The Independent, The Telegraph, The i and City AM. We supplemented this with local and regional news, including an interview on BBC Radio Three Counties, and interviews and podcast appearances in rugby focused publications.

We also ensured that this buzz was translated at the grassroots, through social media management, pop-up events at Saracens RFC, speaking events including a headline slot at the ExCeL’s COPA Physio Expo, and a star-studded launch party, all project managed and delivered by Crest.

This strategy paid off. The clinic was booked out during launch week and continues to go from strength to strength, including the rapid opening of a second site to cope with demand.