Carter & George
Carter & George
When England rugby star Jamie George embarked upon his first business venture, an elite physiotherapy clinic in Hertfordshire set-up in collaboration with his best friend Rhys Carter, he needed a communications campaign that garnered not only interest but bookings.
What we did
We devised a media strategy to take advantage of 6 Nations excitement, securing interviews with Jamie in top-tier media publications. These included a double-page spread in The Times plus features in The Independent, The Telegraph, The i and City AM. We supplemented this with local and regional news, including an interview on BBC Radio Three Counties, and interviews and podcast appearances in rugby focused publications.
We also ensured that this buzz was translated at the grassroots, through social media management, pop-up events at Saracens RFC, speaking events including a headline slot at the ExCeL’s COPA Physio Expo, and a star-studded launch party, all project managed and delivered by Crest.
This strategy paid off. The clinic was booked out during launch week and continues to go from strength to strength, including the rapid opening of a second site to cope with demand.
“ Crest helped us launch our new health and wellness business from the pre-launch phase, through to our opening. Through both online and offline marketing, they helped us raise our public profile before our launch so that we exceeded our predicted outcomes by 350% in our first month. I would not hesitate to recommend them ”
Rhys Carter, Co-Founder, Carter & George