Ash Dykes


How do you announce one of the most challenging and dangerous human feats ever undertaken? With a sensational press campaign, of course. Explorer and adventurer Ash Dykes was due to set off on one of his riskiest endeavours to date and something never before attempted; walking the length of the Yangtze River in China. A perilous trek that would take him over a year and put him in the path of poisonous snakes, hungry bears and wolves, and treacherous river crossings.



We worked with Ash and his sponsors to get his trip on the map. Thanks to a full-length feature piece with the Independent, an interview with BBC Wales, an article from the Press Association (which saw the news appear in a huge slew of regional press), plus pieces in Coach, Daily Mail and Outdoor Fitness, we were able to do just that.


“Crest played an integral role in managing a huge media relations campaign around the launch of my expedition in China. We had amazing amounts of media coverage including interviews with the BBC, Independent and Daily Mail. The team were professional, diligent and good fun to work with throughout. As a result of Crest’s work, we had massive exposure at home and abroad. Great work!”

Ash Dykes


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