Carter & George


When England rugby star Jamie George embarked upon his first business venture, an elite physiotherapy clinic in Hertfordshire set-up in collaboration with his best friend Rhys Carter, we knew he needed a communications campaign that not only garnered interest but bookings.



We devised a media strategy to took advantage of 6 Nations excitement, securing interviews in top-tier media publications. These included a double-page spread in The Times plus features in The Independent, The Telegraph, The i and City AM. We supplemented this with local and regional news, including an interview on BBC Radio Three Counties, and rugby press interviews and podcast appearances.

We also ensured that this buzz was translated at the grassroots, through social media management, pop-up events at Saracens RFC, speaking events including a headline slot at the ExCeL’s COPA Physio Expo, and a star-studded launch party, all project managed and delivered by Crest.

This strategy paid off. The clinic was booked out during launch week and continues to go from strength to strength, including the rapid opening of a second site to cope with demand.


“Crest helped us launch our new health and wellness business from the pre-launch phase, through to our opening. Through both online and offline marketing, they helped us raise our public profile before our launch so that we exceeded our predicted outcomes by 350% in our first month. I would not hesitate to recommend them”

Rhys Carter, Co-Founder, Carter & George


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