Reaching New Audiences

Listed pharmaceutical company SOBI were looking to educate a national audience about certain medical conditions.

Our PR agency devised a strategy that leveraged the social media reach of influencers and combined it with digital media relations. This was a first for the company, who had never previously used influencers to get their message out.


What we did

The results? Coverage in GQ, Cosmo and Huffington Post combined with Twitter and Facebook outreach from some of the UK’s best known names in medicine.

The campaign directly reached an audience of millions and led to an unprecedented spike in online traffic to SOBI’s online information hubs as well as significant uplift in enquiries for more information.

The new technique helped SOBI break out of their echo chambers and engage with a national audience like never before.

What they said

“Rhiannon and Leon are two incredibly creative individuals who have worked on our disease awareness campaigns. They have guided us through the process of implementing campaigns on social media which have met and exceeded the objectives set. They both work quickly and always meet deadlines. It’s a real pleasure to work with Crest PR agency and we have already signed up to the follow-on campaign.”

Umang Vakharia, Brand Manager, UK & Ireland, Swedish Orphan Biovitum Ltd.


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