News, views and musings from the Crest team.


The tech trends we’re most excited about right now

If you have even the faintest interest in tech, you’ll know that the sector is

The coverage we’re most proud of from 2021

2021 has been another year like no other. Whilst the uncertainty of COVID has left

Trick or treat? The top PR horror stories to avoid

It’s well and truly spooky season; and while candy-seeking ghosts come a-knocking at our doors,

The best tech and startup newsletters to subscribe to

Staying on top of the news agenda is really important when you work in PR.

Listen up: why podcasts should be a key part of your PR strategy

With 16 million regular listeners in the UK alone, podcasts have never been more popular. Their proliferation

How to combat creative block in PR

You’re sitting in front of a blank word document, mug of tea in hand, and

Planning a PR campaign? Watch out for these 7 common mistakes

So you’ve had a killer idea for the perfect PR campaign for your favourite client.

Crest is hiring for an Account Manager or Senior Account Manager

We’re expanding our team and this is who we’re looking for! If this is you,

How to use PR to build your brand as a startup founder

In the PR industry we often speak to clients about helping them to build their

How to land your first PR job

A career in PR can be exciting and fulfilling, enabling you to develop a range

10 UK tech journalists to follow on Twitter / X

If there’s one thing we know for sure, it’s that journalists love X. Sure, when

6 publications every startup founder should read

If you’re a startup founder, you’ve probably heard of sites like Entrepreneur and Forbes. But

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